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By Phil Tyler on January 15, 2025
Nestled in the Cherry Hills area south of Denver, Zivel (pronounced “zi-VEL”) is making waves in health and wellness. Owned and operated by Justin Wilson and his wife, Sabrina, this unique business blends science-backed recovery techniques with a personal touch. Here’s the story behind Zivel and what makes it a favorite with locals.
The name "Zivel," derived from an old Hebrew word meaning "slow warming," perfectly reflects its core services like infrared saunas and cryotherapy. This young franchise was lovingly named by its founder’s wife, and its mission is equally heartfelt—helping clients find balance, recover from injuries, and achieve their wellness goals.
At Zivel, recovery is the cornerstone. Here’s what they offer:
Justin brings his experience as a former Division I basketball coach, while Sabrina adds her nursing expertise. Together, they’ve created a welcoming environment where clients feel cared for from the moment they walk in. The couple is hands-on in their approach, often greeting clients personally to ensure every visit feels special.
While Justin initially envisioned athletes as the primary clientele, the reality surprised him. “About 75% of our clients are active women aged 40–65,” he shares. These are people who prioritize self-care and are drawn to Zivel’s personalized services.
What sets Zivel apart isn’t just its innovative treatments—it’s the community atmosphere. Justin says, “We want Zivel to feel like a home away from home. A place where people feel comfortable, seen, and known.” Their commitment to customer care shines through in the glowing reviews, with 42 five-star ratings on Google.
Justin’s passion for Zivel stems from personal experience. “I use every service we offer,” he explains. This firsthand belief in their benefits makes it easy to share his enthusiasm with others. Additionally, Zivel offers free 90-day trials for partnering companies’ employees, encouraging them to experience the services themselves and spread the word.
Since opening in June 2019, Zivel has been on an upward trajectory. Justin and Sabrina continue to adapt their offerings based on community needs, and they focus on creating a space for healing and renewal. Their six-year-old daughter and dog, who even made an appearance at the grand opening, add to the family-oriented vibe that clients love.
If you’re in the Cherry Hills area and looking for a place to relax, recover, and rejuvenate, Zivel is the spot to visit. With services designed to heal and enhance, and a team dedicated to care, it’s no wonder this local business is thriving.
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